Last updated: 07 Feb 2026

Welcome to Alirah World (“Company”, “we”, “our”, “us”). We value your trust and are committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, disclose, and protect your information when you visit or make a purchase from https://alirah.world/ (“Website”).

This policy is drafted in accordance with:

  • Information Technology Act, 2000 (India)

  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

  • General Data Protection Regulation (GDPR – EU)

  • California Consumer Privacy Act (CCPA)

By accessing or using our Website, you agree to this Privacy Policy.

1. Information We Collect

a) Personal Information

We may collect the following information when you interact with our Website:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order and transaction details

Note: Payment details are processed securely via third-party payment gateways. We do not store credit/debit card information.

b) Sensitive Personal Data (as per Indian Law)

Sensitive personal data, as defined under SPDI Rules, may include:

  • Financial information (processed securely via payment gateways)

  • Any other information voluntarily provided by the user

c) Automatically Collected Data

When you browse our Website, we may automatically collect:

  • IP address

  • Browser and device details

  • Pages visited and browsing behavior

  • Cookies and similar tracking technologies

2. Purpose of Data Collection

We collect and use your data to:

  • Process orders and deliver products

  • Provide customer support

  • Communicate order updates and service information

  • Improve our Website and services

  • Send promotional content (only with consent)

  • Prevent fraud and ensure platform security

  • Comply with legal obligations

3. Legal Basis for Processing (GDPR)

For users located in the European Economic Area (EEA), we process personal data based on:

  • Your consent

  • Performance of a contract (order fulfillment)

  • Compliance with legal obligations

  • Our legitimate business interests, where applicable

4. Cookies Policy

We use cookies and similar technologies to:

  • Enhance user experience

  • Store preferences

  • Analyze traffic and performance

You may disable cookies via your browser settings, though some Website features may be affected.

5. Data Sharing & Disclosure

We do not sell personal data.

We may share your information with:

  • Payment processors

  • Shipping and logistics partners

  • Website analytics and marketing tools

  • Government or legal authorities when required by law

All third parties are obligated to protect your data and use it only for specified purposes.

6. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purpose for which it was collected

  • Meet legal, regulatory, or accounting requirements

7. Data Security (Indian IT Act Compliance)

We implement reasonable security practices and procedures as required under the IT Act, 2000, including:

  • Secure servers

  • Encrypted transactions

  • Limited access to personal data

While we strive to protect your data, no system is completely secure.

8. Your Rights Under GDPR

If you are located in the EU, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

9. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the right to:

  • Know what personal data we collect

  • Request deletion of your personal data

  • Opt out of data selling (we do not sell data)

  • Non-discrimination for exercising your rights

To exercise these rights, contact us using the details below.

10. Children’s Privacy

Alirah World offers baby clothing and accessories, but our Website is intended for parents and guardians.
We do not knowingly collect personal data from children under 13 years of age.

If you believe a child has provided personal information, please contact us immediately.

11. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last updated” date.

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